PUEBCO was born in the heart of Tokyo from the innovative vision of Hirotaka Tanaka, a Japanese designer.

Drawing from his extensive experience in product development and driven by an unrelenting passion for discovering the most remote and authentic corners of the world, Hiro creates a line of truly unique products. Beyond conventional commercial logic, his approach is based on the creative use of reclaimed materials and recycled fabrics, transforming what has been discarded into objects with timeless appeal.

These items, infused with stories and memories, seem to evoke past eras, creating a sense of familiarity and deep connection for the owner.

The PUEBCO collection encompasses a wide range of everyday life spaces, from home goods to outdoor accessories, storage solutions, and bags, reflecting the brand’s eclectic and extensive offerings. However, PUEBCO’s true strength lies in its ongoing quest to reinvent new materials: from recycled parachute fabrics to remnants of transport bags, and even containers from kitchen oil waste.