Fortezza Crew | Skateboard Brand Building Experience

The Fortezza Crew association is organizing the Skateboard Brand Building Experience: 3 sessions on February 4th, 15:00-17:00, February 11th, 15:00-17:00 and February 25th, 15:00-17:00, to introduce younger individuals to branding in the world of skateboarding.

The sessions will alternate between practical and theoretical activities, ranging from studying some skateboard brands to working on a collaborative project. In the final session, a silk screen frame will be provided for creating the T-shirts for the founded brand.

The program

Sunday, February 4th | Introduction
What is a skateboard brand
Analysis of skateboard brands
Brand identity and naming
Homework assignments

Sunday, February 11th | Ideation
Project Action
Review of brand identity (naming, payoff, logo, brand colors, vision, mission, and values)
Workshop on conceptualizing a common brand
Designing the logo and a jersey

Sunday, February 25th | T-shirt Creation
Silkscreen workshop with shirts and frame