At a time when balconies, social streets and condominiums have become the places to rediscover and reinvent the art of socializing, we, at Manifattura Tabacchi welcome our ‘neighbors’ to our digital channels, which thus become a platform for sharing, learning and interaction between residents and the communities in which they live. MTSD is a digital piazza where people are able to meet and introduce their business and stories via new multimedia content. They will also be able to present virtual initiatives, such as workshops or courses.

This initiative is open to all micro-entrepreneurial businesses that operate in the urban areas near Manifattura who want to reinvent themselves and use new communication channels to make themselves known and create virtual relationships with their neighborhood and city.

• techniques for learning how to make quality photos and videos using a smartphone
• the functionality and potential of social media (Facebook and Instagram)
• tips for effective storytelling

The content created thanks to the Social District project will be published on Manifattura Tabacchi’s digital channels and on a specific Facebook group dedicated to the neighborhood. The group’s formation will follow the logic of social streets: residents will be invited to register and will then be able to experience the neighborhood and their own city like an actual digital piazza where they are able to exchange information and engage other users through the various activities proposed.